What Generic Google Ads Management Misses
A generalist agency does not know that "physiotherapy exercises" is a research query, not a booking query. They bid on it anyway, spend your budget, and report back on impressions.
The real problems practice owners come to us with:
- Broad keywords eating budget with no bookings to show for it
- Ad copy that skirts AHPRA compliance rules because the copywriter has no healthcare background
- Reporting that counts clicks but never connects to an actual patient enquiry
- No conversion tracking tied to calls, form submissions, or online bookings
- High cost-per-click with no visibility on what each new patient actually costs
Google Ads can fill your schedule. It fills it faster when every dollar is aimed at the patients searching for your specific service in your specific suburb, right now.
Our Approach to Allied Health Google Ads
We start with intent. Every keyword we bid on maps to a patient who is ready to book, not someone researching a condition at midnight. Service type plus suburb plus urgency signal. That is the framework.
From there, every campaign is built around the way allied health patients actually search. A Psychology practice in Parramatta needs different keywords, different ad copy, and different landing pages than a Physiotherapy clinic in Geelong. We do not use one template for everything.
AHPRA compliance is built into the copy from day one. No claims, no superlatives, no before-and-after framing. The ads attract the right patients and stay on the right side of the guidelines.
Performance Max campaigns are structured for healthcare, not e-commerce. The signals we feed the algorithm are booking actions: calls, form fills, online booking completions. That is what we optimise toward.
Weekly optimisation means we are reviewing search term reports, pausing waste, and adjusting bids every seven days. Not monthly. Not quarterly. Weekly. Because healthcare search patterns shift and slow agencies lose ground.
At the end of each month, you get one report. It tells you cost-per-booking. Not cost-per-click. Not impressions. The number that tells you whether the campaigns are working.
What's Included
- Campaign setup and full account structure
- Healthcare-specific keyword research (service type and suburb combinations)
- AHPRA-compliant ad copy written for each service
- Conversion tracking setup: calls, form submissions, and online booking completions
- Performance Max campaign management structured for healthcare
- Weekly optimisation and search term audits
- Monthly cost-per-booking report
- Landing page recommendations tied to each campaign
Modalities We Serve
We manage Google Ads campaigns across eleven allied health modalities. Choose yours to see how we work for your profession.
Results: From 27 to 90 Bookings Per Month
The Heel Centre, a podiatry practice, came to us running Google Ads through a generalist agency. The conversion rate on their campaigns sat at 1.3%. Bookings per month: 27.
We rebuilt the campaigns from scratch. Healthcare-specific keywords, AHPRA-compliant copy, conversion tracking tied to actual booking completions.
Within 18 months: conversion rate reached 3.5%. Bookings grew from 27 to 90 per month.
That is what happens when Google Ads is built by a team that understands how healthcare patients search and what the advertising rules require.
How It Works
Free Ads Report
We audit your current campaigns, identify wasted spend, and show you exactly which keywords and ad groups are costing you money without generating bookings.
Campaign Build
We restructure your account around high-intent keywords for your services and suburbs. New ad copy, proper conversion tracking, and campaign settings configured for healthcare.
Launch and Optimise
Campaigns go live. We optimise every week. You receive a monthly cost-per-booking report so you always know what each new patient costs.
Frequently Asked Questions
How much should I spend on Google Ads for my practice?
There is no single right answer. Budget depends on your location, your modality, and how competitive your local market is. Most allied health practices see meaningful results starting from $1,500 per month in ad spend. We will give you a realistic assessment during the free audit.
What is a good cost-per-booking for allied health Google Ads?
It varies by modality and suburb. A Psychology booking is worth more than a Physiotherapy initial consultation in most markets, so the acceptable cost differs. We set cost-per-booking targets at campaign launch and report against them each month. You know the number before we spend a dollar.
How do you keep ad copy AHPRA-compliant?
Every ad is written by a copywriter with a healthcare background who understands the AHPRA advertising guidelines. No clinical outcome claims, no comparative superlatives, no patient testimonials. The ads focus on the service, the location, and the booking action.
How quickly will I see results from Google Ads?
Google Ads can generate bookings within days of launch. The first two to four weeks are a data-collection period where we refine keywords and bids. Most practices see a measurable lift in enquiries by the end of month one.
Do you manage Google Ads for all allied health modalities?
Yes. We work across Podiatry, Physiotherapy, Chiropractic, Osteopathy, Psychology, Occupational Therapy, Exercise Physiology, Optometry, Naturopathy, Dentistry, and Wellness Studios.
What is the difference between your service and a generalist Google Ads agency?
A generalist agency reports on clicks. We report on bookings. A generalist agency writes ad copy without knowing AHPRA exists. We build compliance in from the first draft. A generalist agency uses broad keyword strategies borrowed from retail. We use intent-mapped, service-and-suburb combinations built for how patients search. The difference shows up in cost-per-booking.
Ready to Stop Paying for Clicks That Don't Book?
Get a free audit of your current Google Ads campaigns. We will identify exactly where you are losing money and show you what the numbers could look like when the campaigns are built for healthcare.
Pair your ads with SEO, Google Business Profile, or a conversion-ready website to cover every channel patients use to find you.